10 - 16 January 2003
Arts/Culture Review
Azoh sings for tourism
LEKOPANYE MOOKETSI
1/10/2003 10:50:14 AM (GMT +2)
Cameroon born musician Azoh-Mbi has released his debut album entitled "Sweet Temper". According to the artist, the soul
searching album is targeted at the international market. Azoh described his album as a melting pot of African rhythms with European influence.
He identified his enchanting music as cross cultural. "I do not want to be identified with one type of a genre," quipped the soft spoken
muso. Some of the songs on the ten track CD include Botswana, Sweet Temper, Nonyane, Nkwing, Dream Family, Thirsty Lands, Nna Nchwa and
Demons Not Forever. In Demons Not Forever, Azoh teases African dictators. "Small men in oversized clothes, suffering from paranoia. They
are frightened by their own shadows," goes part of the lyrics. For ease of reference, the words of the song have been included on the
cover sleeve. Azoh revealed that the aim of his album is to promote tourism in the country and Africa in general. The theme of the album
is tourism as depicted on the cover of the CD which shows a picture of the scenic Victoria Falls. Azoh said the song "Botswana", is meant
to sell the country to the outside country. He said he was taken aback by the humility of Batswana when he settled here. "Botswana is
actually a small country with a big heart," he said. Unlike some other artists who record for commercial purposes, Azoh disputes that his
intention to make money. In fact it is the other way round as he said he lost money through music. A devotee of the Bahai religion, Azoh
first came to Botswana in 1993 to teach music. "I was supposed to be here for a short time but I decided to stay since I loved this
country," he said. He penned the song, "Botswana" on his arrival. "When you write a song, you must have a purpose," he said. He added
that when he composes his music, he draws inspiration from the Bahai teachings of equality. "I have a universal approach to everything that I
treat," said the artist. Azoh is still running music classes at the Mmino Academy. He intends to become a music producer. After entering
the music scene at 15 as a singer, he was forced to learn to play the guitar since the other musicians did not treat his music the way he liked
it. "This is a general problem in music," he noted. Azoh said some producers are just concerned about making money and do not care about
the musician's creativity. But under his record label, he said, he is producing music that the artists really wanted to play. "Artists must
produce what they feel passionate about," he said. Azoh stressed that every album that he is working on must meet international standards.
He is amazed why people are always talk about "local" music. Currently he is negotiating with distributors in the United Kingdom, Zimbabwe
and South Africa to sell his album. In Gaborone, the CD is available at Citi Radio, CD House, Thebe Records and Supa Save. If you are a
cultural activist, then this CD should be on your collection.
©Copyright 2003, Mmegi (Cameroon, Africa)
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